I picked this advertisement because it actually tells the reader that they have a problem. Sorry about the glare again, I need to invest in a scanner.
This ad states that if you are on their list of lactose intolerant ethnic groups then you have a problem and they are there to help you. If someone on the list then the problem is that they can't use protein shake because they have milk in them. A cultural myth is that protein shakes are necessary for building muscles. Another cultural myth that is used in this ad is that someone needs to have muscles, and if not then they have a problem.
The man that is pictured is a sign of the people who have a problem, he is sad because he has the same problem that the reader has.
This ad is playing off of the readers desires because they want to have muscles but it is hard to achieve that if they are lactose intolerant without this product.
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