Cigarette companies use myth in their ads very frequently. Sometimes they make smoking look cool or sexy. In this case there is a cowboy looking figure smoking their cigarette. This could be appealing to teenage boys who use cowboys as role models. They might think that if they smoke they could be like this guy.
The guy in the ad obviously is doing pretty good with the ladies. Some people might see that he is an attractive rough neck guy and that is what they want to be. He is smoking so that means that they need to smoke.
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