The Firefox logo uses complementary colors. Within each color there are several shades of that color. Each color takes up about half of the logo. They use the blue to represent to world and the orange fox around the world shows that it connects the world together.
The Wikipedia logo is monochromatic. It uses several shades of gray to make it look like a three dimensional sphere.
The google logo and the ebay logo both use the same color scheme. They are both double complementary. These are both very successful and well known logos so the color scheme must work. The bright contrasting colors make these logos appealing and friendly.
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