I chose this advertisement because the creative figure of speech used.
The cultural myth used is that art is all visible. Usually art seen or heard and not tasted. The relationship between the target audience and the ad is that the target audience are the people reading cooking magazines. The target audience would understand the myth.
The advertisement tells that happiness is achieved through their food. Their food is so good that it is a fine Italian art.
This ad is playing off the desire that people want good food. Everyone needs food.
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